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Looking for new, innovative ways to increase competitive advantage is the high priority of organizations. Six key elements that enable them to grow are Core competence, Networks and cooperations, Process orientation, Free margins, Learning organizational structures, and Knowledge management and information technology. Among of keys, Knowledge management and information technology is considred as the most important key in innovation.
Knowledge and information are a basis for creativity and the capacity to learn. Management of knowledge does not only take place in the company, but is also accomplished in a comprehensive way. To achieve this, a suitable information technology has to be created. Particularly, Internet and intranet technologies would provide a good solution.
The combinantion of the powerful competitive traits of a learning organization with knowledge management traits to determine the positive impact the combined traits may have on an organization. The first five competitive elements have been known and debated for years and their overall usefulness as management tools has been established. Knowledge management and information technology tools have not had the same scrutiny. However, the potential positive impact of knowledge management on the performance of companies is becoming clearer every day. The Internet and intranet have made an enormous impact on our lives. As the lessons learned from Internet services are applied to different business settings, the performance advantage will become very clear.
Companies in the future will have to provide new and innovative techniques if they hope to survive and prosper. These techniques will revolve around knowledge management. Knowledge management is an outgrowth of the “information society”. Currently, research and implementation of knowledge has centered on the outside customer service and outside customer relationships. Little has been written about the use of knowledge to serve the training needs of the firm.
The need to discuss the problems central to conceptualization and measurement of knowledge utilization before expounding any model of the organization and informational factors affecting knowledge utilization is predicated on the logic that, before it is discussed how to increase knowledge use, what knowledge use need to be addressed.
